TURKEY. Leading travel retailer ATÜ Duty Free concluded a high-profile shopping promotion in December with a raffle draw for a Lexus luxury car and three KTM Duke motorcycles.
Shoppers at the retailer’s Istanbul Atatürk Airport arrivals stores were given a scratch-and-win lottery ticket for every €50 they spent between 15 September and 15 December. ATÜ Duty Free made the draw on 20 December. General Manager Ersan Arcan presented the prizes, which were valued at around €84,000 in total, to the four winners today.
Arcan said: “We are giving the prizes with great joy. We aimed to create an emotional bond with our guests at the entrance point to Istanbul, while supporting sales. It went well and was successful. I hope all winners will enjoy their gifts.”
A partnership between TAV Airports, Gebr Heinemann and Unifree, ATÜ Duty Free is Turkey’s largest duty free retailer.