EUROPE. Chanel has launched the Chanel Spaceship pop-up at Amsterdam Airport Schiphol Lounge 2 and Paris Charles de Gaulle (CDG) Terminal 2F with Kappe and JCDecaux respectively.
The Chanel spaceship activation is also on show at Istanbul International Airport’s main departures area in partnership with Unifree and at Heathrow Airport Terminal 5 in a quaternity partnership with Dufry, Heathrow Airport and ooh media specialists JCDecaux.
The interactive, immersive and engaging pop-ups were launched to welcome the festive season and celebrate the landmark 100th anniversary of the Chanel N°5 fragrance. They also showcase the brand’s Chanel N °5 Holiday makeup and fragrance collection.
The pop-ups feature a series of engaging retailtainment elements and invite passengers to take a magical expedition to the moon. They were designed in the house’s signature monochromatic colour palette with a modern, space-themed twist.
The activations highlight Chanel’s gifting appeal and feature a moon-lit photo area, product discovery zone, and a festive Christmas tree installation. They also feature an augmented reality-powered digital screen that applies a Chanel makeup look virtually while transporting shoppers into space.
The Chanel N°5 Holiday collection was inspired by the iconography of the fragrance. The limited-edition makeup line features rich gold and amber shades and evokes the house’s signature colours and motifs.
The collection comprises the Les Ombres N°5 eyeshadow palette; five embossed Rouge Allure lipsticks; 913 Rouge Intemporel Le Vernis nail lacquer; Baume Essential highlighter; the N°5 Eau de Parfum and N°5 L’Eau; Fluid Enlumineur liquid highlighter; and Ombre Première Laque Glitter.