Asahi Beer USA and Monarq Group have extended their successful partnership with Monarq becoming exclusive distributor for Asahi Super Dry in the US duty free & cruise ship channel and Puerto Rico.
The two companies had already worked together for the past two years in the Caribbean & Latin America.
Monarq Group Founder & CEO Robert de Monchy said, “We have been working with Asahi in the Caribbean & Central America for the past two years, which proved to be a very successful and fruitful partnership and we are happy to extend this further to include Asahi Super Dry in the USA duty free and cruise ship channe, which coincides perfectly well with our ambitions in this channel. We look forward to working many more years with the Asahi team, achieving our mutual ambitious goals.”
Asahi Beer USA General Manager Keith Fawcett added: “We are delighted to expand our partnership with Monarq Group to include Asahi Super Dry in its USA duty free & cruise ship channel and Puerto Rico. The past two years Monarq has been an admirable partner, successfully building the distribution, sales and marketing of the Asahi portfolio in a diverse region during challenging times.
Consolidating to one dedicated partner for Asahi Super Dry throughout the region will support the continued success story for our brands in this part of the world.”
“The Asahi Beer USA portfolio joins Monarq Group’s existing alcoholic beverages portfolio, which features Peroni, Grolsch, Duvel, Heineken, Jack Daniel’s, Seagram’s Escapes, Woodford Reserve, Herradura, Bollinger, Licor 43, Fernet Branca, Malfy Gin and Gosling’s and others.
