HONG KONG. DFS Group has kicked off its annual ‘First Class Beauty’ campaign in spectacular style at T Galleria Beauty by DFS Hong Kong, Causeway Bay.
As reported, this year’s campaign is dubbed ‘Your-Day-to-Night Beauty Experts’.
The 9 August event was designed to showcase the best of beauty to DFS customers, focusing on a diverse range of exclusive products and experiences from over 40 leading brands.
The campaign features a curated selection of make-up and skincare products for use at various times around the clock. Many are exclusive to DFS.
Lucky guests who managed to win their chosen bag at a Claw Machine also stood a chance to earn a DFS-exclusive MAC make-up toolbox.
Hong Kong celebrity make-up artist Will Wong and local beauty queen Helen Ma shared their professional tips for the summer’s trends for around-the-clock, day-to-night beauty solutions. Guests also enjoyed the ‘utility-meets-fantasy’ MAC Workshop Café, and DFS x Meitu’s interactive lipstick bar, boasting the latest in AR make-up applications.
Over 220 celebrity guests and VIP customers from Japan and China (including Hong Kong and Macau) attended the launch. The store’s ground floor was transformed into a pink ‘beauty wonderland’ complete with a DJ, as guests sampled First Class Beauty cake-pops and donuts and experienced beauty-themed entertainment, including hair braiding and tattoo printing.
“Your Day-to-Night Beauty Experts is our biggest edition yet of First Class Beauty, with the largest number of participating brands and the most exciting activations,” said DFS Group Senior Vice President Beauty Christophe Marque.
“We are thrilled to leverage our deep expertise in beauty, and our understanding of what makes our customers happy, to bring the ultimate First Class Beauty experience to discerning global travellers.”
Your Day-to-Night Beauty Experts will continue worldwide at 24 DFS and T Galleria by DFS stores across 17 destinations with a calendar of immersive experiences until 31 August.
In the USA, DFS, Los Angeles International Airport and DFS, New York JFK International Airport will extend the activations and promotions until 30 September. At DFS, San Francisco International Airport, the promotion will run during September only.
