SPAIN. Areas has consolidated its position at Palma de Mallorca Airport with 70% of the food & beverage offering now under its management.
The airport food & beverage concessionaire has been awarded six of 12 lots that were put out to tender at the airport, with contracts for three and eight years. It accounts for 23 of the 33 tendered outlets and a workforce of more than 400 employees.
The company will introduce international and local flavours to the F&B line-up. The international brands include Burger King, Paul coffee shop, Carlsberg and Warsteiner beer halls and grab-and-go outlet Deli&Cia.
Spanish brands include the casual food restaurant MásQMenos and Rodilla sandwich bar. Local favourite Exploring The World will operate under the guidance of Majorcan chef Miquel Calent while a StrEAT food market will include local brands La Rosa vermouth bar, El Diablito pizzeria and Forn d’Es Pont bakery.
Areas already manages all the vending machines at the airport.
Areas Worldwide CEO Oscar Vela commented: “To begin this new stage of development by consolidating our position as the leading food & beverage operator at Palma de Mallorca airport, the third largest in Spain by volume of passengers, is a source of pride for the company.
“This renovation reinforces the commitment of Areas at Palma de Mallorca Airport and is in line with the company’s aim to promote quality concepts and offer the best experience to travellers passing through the airport. At the same time [we will ensure] that the airport and the island offer an image of modernity, quality and innovation around the world.”
Areas has been present at Palma de Mallorca Airport since June 1997. The company said it has created F&B concepts which are aligned with the particularities and profiles of travellers who, in the case of Palma de Mallorca Airport, are mostly foreigners.
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The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. FAB 2019 was held in June in Dallas, hosted by Dallas Fort Worth International Airport.
