UAE/EUROPE. Dubai-based ANDS (Alternative Nicotine Delivery Solutions) has partnered with Gebr. Heinemann to launch a range of its vaping products, which include e-cigarettes and closed pods, at Frankfurt and Vienna airports.
The listings mark another step in ANDS’ expansion in travel retail.
ANDS Co-founder and President Fadi Maayta said: “In our quest to expand beyond the Middle East, we look at this launch as an exciting journey in the making and part of ambitious growth strategy in Europe and in the UK.
“We always believed that adult smokers have the right to have access to better alternatives than continuing to smoke, and today we can see that this mission is continuing to drive forward.”
ANDS Head of Travel Retail Business Arnaud Piorkowski commented: “We are proud of our partnership with Gebr. Heinemann in Germany and Austria. We have worked in partnership with the Heinemann team to take part in their New Generation Products’ corner project which has now materialised.
“The rapid rise of the category has been understood, ANDS products are now available in some of their busiest European airports, and we expect to grow our cooperation through our leading portfolio and industry knowledge.”
Gebr. Heinemann Head of Buying Tobacco Niels Altmann said the global share of Next-Generation Products will more than double in the next five years and “become a mature market segment”.
“With ANDS products, we rely on trend-setting product range that fit perfectly with our multi-category approach,” he said.
“Modern disposables are accelerating the vapour category growth in the market, with little or no cannibalisation seen on other vapour products. The dwell time at these international hubs makes them a perfect place for showcasing, engaging and educating travelling consumers and reaching new target groups for ANDS products.”
As reported, ANDS became a member of MEADFA (the Middle East & Africa Duty Free Association) last year, as the company seeks to grow its international travel retail footprint. It has a strong commercial and operational presence across the Middle East and Africa, with new developments in Europe and Asia.
ANDS was founded in 2020, with a mission to “lead the evolution of a new era of a cigarette-free Middle East & Africa”.
The ANDS website spells out the company’s focus on innovation and details a diverse portfolio of electronic nicotine delivery solutions and heated tobacco technology.