AMERICAS. American luxury travel leisurewear brand Anatomie will be showcasing its Travel Essentials range and Packing Cube capsules at the upcoming Summit of the Americas — A Virtual Experience.
Anatomie works exclusively with easy-care, breathable performance and stretch fabrics that are travel-friendly, wrinkle-resistant and eliminate the need for dry-cleaning and ironing.
Anatomie’s products are lightweight and come with a lifetime guarantee. They also feature built-in UPF 50+ protection.
The Travel Essentials range feature jackets, vests, pants and jersey tops in a wide selection of colours. The pieces can be used as business attire, cruise wear, resort wear or even as golf apparel.
The packing cubes are available in gold, red, white and black. Each cube holds up to eight rolled Anatomie pieces and takes up minimal space in carry-on luggage.
Anatomie will also be showcasing its new retail fixture towers and grab-and-go concepts, which are now available for travel retail rollout.
In addition to exhibiting, Anatomie will also be hosting a live runway show and Q&A at the Engagement Lounge, on 7 April.
Commenting on the brand’s participation at the all-digital event, Anatomie CEO Kate Boyer said: “We have been servicing the high-end traveller with our stylish, lightweight products for over a decade via distribution at five-star hotels and now we want to develop a presence in key airports as part of the Anatomie experience.”
“Accompanying the travel retail customer throughout their journey is integral to Anatomie’s approach,” Boyer adds.
“Our omnichannel strategy puts Anatomie at the centre of the luxury travel world, from golf shops and private jets to five-star spas, resorts and high-end boutiques.”
Anatomie was founded in 2006 by husband and wife duo — Shawn and Kaye Boyer — and offers contemporary luxury athleisure fashion products.
It is the first and only fashion brand included in the Forbes Travel Guide. The brand has also been recognised as one of IAB’s brands to watch for 2020 and included in the Inc. 5000 list.
Anatomie first launched in the cruise channel in 2019 and is now ready to accelerate its presence in global travel retail.
Boyer adds, “Now more than ever, travel retail needs innovation and we believe that Anatomie has what it takes to become the gold standard in the travel retail apparel category. Consumers love our brand, and we know that we have the travelling audience in our pocket, so travel retail is a natural extension of our current business. The pandemic has resulted in new spaces and opportunities opening up, which we have a chance to capitalise on and become the go-to company for business partners and consumers.”
There is less than a week to go until the highly anticipated Summit of the Americas – A Virtual Experience begins on 5 April. There is still time to register and join around 800 delegates who have already confirmed their places.
Visitor registration (free to all travel retailers and airport companies) remains open at the official event website.
