The Tito’s Ugly Hoodie made its travel retail debut for Thanksgiving and will remain in place throughout December.
Following two successful Ugly Sweater promotions, the craft vodka brand has now introduced a knitted ‘ugly’ hoodie adorned with snowflakes, fir trees, bottles, mugs and – in a nod to the company’s CSR efforts – dogs.
The special edition is now available with Dubai Duty Free, Lagardère Travel Retail in Australia and Hong Kong, Tappoo Group at Nadi Airport in Fiji, Beirut Duty Free and Delhi Duty Free, as well as airports across the US, with operators including 3Sixty Duty Free, Duty Free Americas and International Shoppes.
Tito’s Managing Director International John McDonnell said: “We’ve had huge success with Tito’s Ugly Sweaters. This season’s distinctive Ugly Hoodie gift pack will not only create great displays in-store, but also be in high demand for holiday party gifting around the world.”