An astounding 35 million people engaged via social media with the opening of a revamped Yves Saint Laurent boutique at China Duty Free Group’s Haitang Bay International Shopping Complex, according to L’Oréal Travel Retail Asia Pacific.
The French beauty group held a three-day pop-up party, themed #MYLIPVIBES, in August to celebrate the new-look 55sq m boutique.
An estimated 5,000 travellers attended the event in person.
The event highlighted Vernis à Lèvres products via a podium which included celebrity make-up shows and performances by internationally-renowned DJs.
Travellers were encouraged to shoot personalised Vernis à Lèvres music videos using L’Oréal Travel Retail Asia’s first digitalised video booth.
Vernis à Lèvres is said to offer an “innovative lip product” by combining the texture and shine of a lip gloss with the long-wear of a stain. The applicator’s slanted tip and short soft bristles allow for easy, precise application, stated L’Oréal.
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