NETHERLANDS. Amsterdam Airport Schiphol has been recognised for the quality of its retail offering by readers of US magazine Global Traveler.
The airport won in the ‘Best Shopping Airport’ and ‘Best Duty-Free Shopping in Europe’ categories in the annual Global Traveler Tested Reader Survey.
Amsterdam Airport Schiphol Director of Consumer Products & Services Tanja Dik said the airport and its business partners were always looking for ways to give passengers a warm welcome and the best possible service.
“We aim to deliver new concepts in a unique and magical place: exclusive products, luxury brands and a distinctly Dutch flair,” she said. “From souvenirs to jewellery, from the latest trends in fashion to a wide range of international brands: with more than 100 shops, Schiphol offers a world filled with inspiration and surprises for every passenger.”
Dik also noted the airport’s willingness to experiment, citing the refurbished Departure Lounge 2 and the recently reopened Holland Boulevard.
Photo: Thijs Wolzak
“With these efforts we respond to passengers’ changing needs and wishes while leaving them with a memory of the Netherlands,” she said. “It’s wonderful that this is recognised and valued by passengers, and has translated into the two awards we have won. I would therefore like to thank all of our business partners and their employees for their contribution.”
Reflecting on the passenger journey, Dik noted that a major shift in consumer behaviour has taken place in recent times.
“Today’s consumers require a seamless omnichannel shopping experience: communication via a channel of their choice at a moment they prefer, and a relevant product range that ideally includes personalised recommendations,” she explained.
“The expectations are certainly high when it comes to retail. Our retailers work side by side with us to respond to these needs as innovatively as possible with new concepts and a total passenger experience.”
Dik noted the airport’s collaboration with Made.com. The furniture company has set up mini-showrooms at Schiphol with the aim of reaching a large international audience. The furniture can be purchased via the website as well as at the airport.
“The airport is actually a modern city where each passenger should have a short and pleasant stay,” concluded Dik. “Schiphol is home to a wide variety of retail outlets, but also features play areas for children, hotels and a library, for example. It’s really an aviation city without inhabitants of its own, but one where everyone is welcome.”
