Leading Nordic wine and spirits company Altia has sealed an exclusive representation agreement with Swedish gin distillery Hernö in Nordic and Baltic markets, effective from 3 September.
Altia will represent Hernö gin in travel retail in Sweden, Finland, Norway, Estonia and Latvia. The collaboration will include retail and HoReCa (Hotel/Restaurant/Café) sales.
Altia produces, imports, markets, sells and distributes both own and partner brand beverages. Its core own brands include Koskenkorva, Chill Out, Blossa, Larsen, O.P. Anderson, Renault, Xanté and Valhalla.
Hernö was founded in Dala, Sweden, in 2011. The brand claims to be the most awarded gin in Europe, with more than 70 awards to its credit. It took TheDrinksReport.com World’s Best Gin title in 2017 and 2018 and was named International Wine & Spirit Competition (IWSC) Gin Producer of the Year in 2016 and 2017.
“Authenticity, craft and premiumisation are in the centre of the current consumer trends and Hernö Gin responds perfectly to these trends.”
Altia Senior Vice President for Scandinavia Janne Halttunen said: “We are very excited to start cooperating with Hernö gin, whose premium organic gins are an excellent addition to our portfolio of partner brands.
“Hernö is a prominent brand in Sweden, which is the largest gin market in the Nordics. The gin category has also been growing in Finland and Norway, in addition to Sweden. Authenticity, craft and premiumisation are in the centre of the current consumer trends and Hernö Gin responds perfectly to these trends.”
Hernö Founder and CEO Jon Hillgren commented: “As a leading company in the industry, Altia can help us to further grow Hernö Gin in Sweden and build the brand, as well as to expand distribution in other Nordic countries as well as in the Baltics and travel retail.
“I am looking forward to starting to work with Altia, especially with communication, brand strategies, trend analyses and consumer insights.”
