All about the journey: Diageo Global Travel launches major Johnnie Walker campaign at UK airports

Diageo Global Travel has launched a multi-million pound Johnnie Walker marketing campaign at London Heathrow and Edinburgh airports.

The latest instalment of the brand’s ‘Keep Walking’ campaign features an array of aerial photographs of some of Scotland’s most scenic locations. The aim is to showcase the Scotch whisky brand’s heritage.

The campaign shows how Johnnie Walker has brought together Scotch whiskies from all corners of the country throughout the brand’s history

The new campaign features on static and digital channels including on airport panels, at global gateways on digital towers, and at departures. It will also be visible in the British Airways lounge at Heathrow, on the front cover of BA’s inflight magazine ‘High Life’, and on BA’s inflight entertainment.

A new film will also be shown on digital screens this summer across permanent Johnnie Walker fixtures all over the world.

“We are delighted to launch the Johnnie Walker campaign in global travel retail in the United Kingdom, the home of Scotch whisky, to take consumers on a journey from the four corners of Scotland to the four corners of the world,” said Diageo Global Travel Marketing Director Anna MacDonald.

“In keeping with the long-standing Johnnie Walker philosophy of progress, we recognise that in life it’s not just about where you are going; it’s about who you walk with on the journey. We are confident travellers will enjoy coming face-to-face with the history and pioneering spirit of this much-loved Scotch whisky.”

Johnnie Walker Global Brand Director John Williams added: “A commitment to making quality whisky for quality times has always been important to us. For the best part of 200 years we’ve sought out the best whiskies from all over Scotland for people to enjoy when they get together with those who matter to them.

“That’s what really excites me about this campaign, it’s a chance to put a spotlight on the fact that we bring together exceptional tasting Scotch whiskies from every corner of Scotland. I’m particularly excited to see the campaign come to life in global travel retail as we know that Johnnie Walker is synonymous with millions of travellers across the world as a Scotch that people can enjoy when they get together with friends and family.”

The new Johnnie Walker campaign will be live in London Heathrow and Edinburgh airports until September 2018.

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