CHINA. Alibaba Group and Unilever China have announced a comprehensive strategic partnership that will enable Unilever to reach customers across China with “unprecedented precision and effectiveness through Alibaba Group’s data-driven ecosystem”. Key areas of collaboration include rural China penetration, cross-border e-commerce, consumer protection and Big Data.
“We are very pleased to amplify our partnership with an industry leader such as Unilever,” said Daniel Zhang, Chief Executive Officer of Alibaba Group. “We look forward to building on our success in sales over the years and taking the collaboration to the next level. Moving forward, Alibaba Group and Unilever will jointly innovate in Big Data analytics application, cross-border e-commerce, and supply chain management. In this rapidly changing business landscape, we are committed to continually provide greater value to merchants and better experiences to shoppers.”
“Alibaba has changed the shopping habits of Chinese consumers,” noted Unilever North Asia President Marijn Van Tiggelen. “Its mission is to make it easy to do business everywhere”¦ Alibaba is the leading internet company in China, with the most innovative thinking. It’s not only an online store, but also a solution platform for online payment, e-finance, and e-commerce logistics. In cooperation with Alibaba, Unilever can provide more convenient services to consumers in China.”
This week Alibaba will host Unilever Week on Tmall (scheduled for 22-24 July) to celebrate the start of this partnership agreement.
