Albert Bichot targets gifting market with travel retail exclusive box

French winemaker Domaine Albert Bichot has revealed a new walnut gift box, which is exclusive to travel retail, and will be highlighted at the TFWA World Exhibition in Cannes next month. The wooden case will be highlighted along with rare and high-end Burgundy wine.

The box targets gifting and includes a suede interior, magnetic brass closure and the winery’s coat of arms, dating back to its foundation in 1831.

The featured wines include (among others):

  • Corton-Charlemagne Grand Cru Domaine du Pavillon 2019 –International Organic Trophy & International Chardonnay Trophy (International Wine Challenge 2021)
  • Vosne-Romanée 1er Cru Les Malconsorts Domaine du Clos Frantin 2019 – Best In Show & Platinum Medal (Decanter World Wine Awards 2021)
  • Echezeaux Grand Cru Domaine du Clos Frantin 2018 – Best In Show & Platinum Medal (Decanter World Wine Awards 2020).

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