Retailers and brands can create personalised backgrounds of their products or location using green-screen technology

FRANCE/THE NETHERLANDS. Aircommerce is set unveil the SnapFly cube, an airport photo booth featuring green-screen technology to create bespoke backgrounds, at TFWA World Exhibition’s The Scene nightclub on 2 October, in tandem with the cube’s official airport debut at Amsterdam Airport Schiphol.

The airport commerce group has developed the purpose-built airport photo booth using the latest chroma-key green screen technology to provide a diverse selection of backgrounds. The photos, which can be personalised with location, retailer or brand identity, are sent instantly to the passenger by email and can be shared via social media.

Aircommerce said brands and retailers can create backdrops that feature their products or location and can send vouchers with a bar code with the photo email, with the aim to drive travellers to their stores and restaurants at the airport.

Aircommerce CEO Melvin Broekaart explained: “SnapFly is designed to be a great, free-of-charge passenger experience that generates happy travellers and spreads positive airport vibes all over the globe. The green screen offers passengers a choice of incredible backgrounds for their picture from local landmarks to icebergs, from seascapes to chocolate boxes. You could be snapped apparently sitting on top of the Eiffel Tower or surrounded by balloons or just hugging your friend – the choice is yours.

“Millions of passengers pass through airport terminals every day, bidding farewell to loved ones, departing on their next adventure. SnapFly marks that moment of departure and turns it into the beginning of their journey, by offering passengers a meaningful, fun and exciting digital photo experience to share as a farewell message or to forward as a greeting prior to arrival.

“On average a single picture shared on social media is viewed by over 200 friends, resulting in the background’s message being visible to thousands of consumers after just a few minutes. It is a perfect vehicle for everyone who has a story to tell the world.”

Snapfly will make its first airport appearance together with launch partner Schiphol Media at Amsterdam Airport Schiphol’s new departure terminal 1A, after which it will be rolled out to airport locations worldwide.

Attendees at the TFWA World Exhibition in Cannes can visit the Aircommerce booth at the TFWA Digital Village (booth DA18) to learn more about the SnapFly cube from 4 to 6 October, or visit The Scene nightclub (2-5 October).