AirAsia and Santan have teamed up with (RED) to create a special inflight meal, the INSPI(RED) Burger, in support of the fight to end AIDS.
Created by New York-based (RED) Chef Ambassador Hong Thaimee, the burger draws on her Northern Thai roots to deliver an East-meets-West dining experience.
For every INSPI(RED) Burger sold, 10% of sales will go to the Global Fund to support HIV/AIDS testing, counselling, treatment and prevention programmes in the Asean region.
(RED) Chief Operating Officer Jennifer Lotito said the burger would help bring real awareness to the AIDS fight and raise critical funds to finance HIV/AIDS programmes in Asean.
“We are excited to introduce our latest Santan meal, the INSPI(RED) Burger, created by celebrity chef and (RED) Ambassador Hong Thaimee for our guests,” said AirAsia Group Head of Brand Rudy Khaw.
(RED) Chef Ambassador Hong Thaimee added: “As a Thai chef based in New York, I wanted to combine the best of both worlds – Thai flavours and the classic all-American burger – to make a meal that would be easy for the airline passengers to enjoy.”
The burger features a chicken patty infused with fish sauce, kaffir lime leaves and lemongrass, topped with green chilli mayonnaise, shredded purple cabbage and tomato on a red beetroot bun.
Guests are encouraged to pre-book the INSPI(RED) Burger with a complimentary drink at a promotional price of RM10 on AirAsia flights across AirAsia destinations.
AirAsia has also created a special line of co-branded (AirAsia)RED inflight merchandise to spread the (RED) message, including a remix of the iconic AirAsia cap, an aircraft model for collectors and others, with US$2 from each sale donated to the Global Fund.