AUSTRIA. Lagardère Travel Retail has opened the first Aïda coffee and pastry shop in travel retail at Vienna International Airport. It is located landside in Terminal 1.
The shop is offering eat-in as well as takeaway options, with cakes and pastries that include sugar-free, gluten-free and vegetarian options.
Aïda is a chain of cafés headquartered and founded in the Austrian capital, with franchise outlets globally. It is a Viennese ‘Café Konditorei’ – a coffee and pastry shop – founded in 1913 by Josef Prousek.
It claims to be the largest family-owned confectionery producer and coffee shop brand in Europe with 130 pastry chefs producing three tons of cakes and pastries daily, alongside 30 types of ice cream and ice cream cake.
Aïda says it is “a defender of Viennese tradition and quality”. It adds that it was one of the first cafés to introduce Italian-style espresso machines in Austria in 1948 and refused to add flavoured coffee to its menu when it became fashionable.
Dominik Prousek, Executive Director and fourth generation member of the Aïda family said: “We have created the perfect offer for travellers all over the world and we are very pleased to have taken this first step together with our strategic partner Lagardère Travel Retail.
“We are very proud to showcase our heritage at Vienna airport and more than ever committed to bring a slice of Viennese tradition to the world to bake the world a better place!”
Lagardère Travel Retail Austria General Manager Astrid Meyer-Hentschel added: “We are very pleased to be able to showcase this concept, as it is a perfect fit with our strategy, to create unique and differentiated customer experience that surprises travellers, wherever they are.”
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The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. Last year’s FAB took place on 20-21 June in Helsinki. FAB 2019 will be held in Dallas, hosted by Dallas Fort Worth International Airport on 26-27 June.
