After J International highlights Korean brand expertise at the Virtual Expo

Click here to visit After J International at the Virtual Travel Retail Expo

After J International — alongside Taffix, Bravo Fashion and PartnerWise — is one of our featured Exhibitors on the final day of the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.

To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).

Leading South Korean travel retail specialist After J International is highlighting its K-Beauty and K-Fashion expertise within the Hainan Discovery Zone at the Virtual Travel Retail Expo.

After J International is renowned for its expertise in bringing K-Beauty (Korean Beauty) and K-Fashion (Korean Fashion) brands to South Korean and international travel retail consumers.

The company famously introduced JM Solution, a leading Korean sheet mask brand, to duty free in early 2017. After J International helped to lead JM Solution into the top tier of K-Beauty brands in South Korean duty free within six months. It recorded sales of US$10 million in 2017 and soared to around US$200 million in pre-pandemic 2019.

Other key brands in the portfolio include d’Alba, well known for its white truffle spray serum, TirTir, Dr.Pepti, Shangpree, Dr Lacto, Jungsaemmool, Optatum, Hince, Cosmetea, 16brand, A’pieu, Dr. Different, Reduire, GIK, ReNK and more.

The company has recently secured a breakthrough listing with Hainan Tourism Investment Duty Free Co (HTDF) at Hainan Tourism Duty Free Shopping Complex for a range of K-Beauty bands and is now gearing up to expand further in Hainan, as well as in Mainland China and internationally.

Martin Moodie profiled After J International earlier this year in The Moodie Davitt Magazine, interviewing Co-Founders Eunkyung (Lydia) Lee and Hwasun (Hannah) Kim. Click on the image to download.

Win a business class return flight with Qatar Airways

The month-long bonus exhibition period at the Virtual Expo offers visitors the chance to win a return business class flight to Doha from any Qatar Airways location in the world courtesy of Diamond Partner Qatar Duty Free. The award-winning Hamad International Airport retailer is also offering weekly US$250 shopping vouchers, drawn from registrants who on any day visit the Qatar Duty Free/Hamad International Airport virtual experience zone and the suites of our Exhibitors of the Day.

Virtual highlights:

  • Discover how After J International is bringing ‘Seoul to Hainan’ through its leading K-Beauty and K-Fashion expertise
  • Explore the leading South Korean brands in After J International’s portfolio
  • If you would like to meet Co-Founders Eunkyung (Lydia) Lee and Hwasun (Hannah) Kim or their experienced consultant Hong Chang Min (Allen Hong) please email coo@afterj.com or ceo@afterj.com or allencmhong@hotmail.com

Where: Hainan Discovery Zone

Wayfinding (you must be registered first): https://event.virtualtrexpo.com/?exhibition_type=hainandiscovery&room_id=afterj

After J International recently secured a widespread multiple listing for several K-Beauty brands with Hainan Tourism Investment Duty Free Co at Hainan Tourism Duty Free Shopping Complex in Sanya
After J International has introduced the hugely popular sheet mask brand JM Solution to Hainan

The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.

In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.

Food & Beverage The Magazine eZine