Aer Rianta International makes (Crystal) Headlines at Montréal Airport

Crystal Head vodka brand owner Globefill has partnered with Aer Rianta International (North America) in a striking wall display at Montréal–Pierre Elliott Trudeau International Airport.

The permanent, personalised unit – a first for the Canadian vodka brand – is featured in the international departures store. It presents a selection of Crystal Head formats, including a limited-edition John Alexander artist series.

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Aer Rianta International Buyer Pauline Bonhomme said: “The objective is to enhance and amplify the brand image, introduce newness and broaden the range whilst offering a better variety to our passengers.”

Bonhommme noted an 18% increase in sales since the wall display was installed late last year.

“Partnering with Crystal Head has allowed us to seamlessly execute and deliver this Sense of Place for our passengers,” ARI said.

The permanent, personalised wall unit at Montréal–Pierre Elliott Trudeau International Airport is a first for Crystal Head.

The wall display was created by T.S.M. Custom Millwork. The company’s President and CEO Jeff Mackie said: “T.S.M. Custom Millwork was excited for the opportunity to design and fabricate the unit for travel retail. The brand lends itself to creative interpretations and helped make this one of our best design/builds in 2018.”

Crystal Head will highlight its latest range at this month’s TFWA Asia Pacific Exhibition (Basement 2 D28). The vodka is additive-free and crafted using high-quality ‘peaches and cream’ sweet corn. It is blended with water from St. John’s, Newfoundland and distilled four times before being filtered seven times (including three times over 10,000 Herkimer diamonds).

 

 

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