FRANCE. Aelia Duty Free has tested an app-based personalised fragrance experience, called Perfumist, at its Nice Côte d’Azur Airport stores.

The Perfumist service is said to help customers choose their preferred fragrance in less than two minutes. The app, available in over 24 languages, includes a database of over 12,000 perfumes which enables beauty advisors to provide travellers with customised recommendations.

Lagardère Travel Retail said Perfumist benefits both customers and its beauty advisors by saving time and enhancing the shopping experience with personalisation technology

The Perfumist experience is designed to offer a selection of the top ten fragrances for each person, based on criteria including preferred notes, ingredients, brands and price bracket.

Lagardère Travel Retail hailed the results of the two-month project as “extremely encouraging”.