SOUTH KOREA. Lotte Duty Free has underlined its commitment to Korean manufacturers through a key agreement signed today with the Korean Traditional Processed Food Association and Korea Traditional Food Supporters.
Underlining the importance of the initiative, Lotte Duty Free CEO Jang Sun-wook, Korea Traditional Processed Food Association President Lee Kwang-bum and Korea Traditional Food Supporters General Manager Hwang Ju-Hong attended the signing.
Through this agreement, Lotte Duty Free will strive to globalise the development of Korean traditional foods. In particular, the retailer will develop a dedicated online department selling Korean foods approved by the Korean Traditional Food Processing Association.
“Lotte Duty Free is the largest duty free shop in Korea and we have been leading the way in introducing Korean brand products to various parts of the world through various channels,” said Jang.
Footnote: Korean food, which has enjoyed surging popularity in many countries over recent years, is considered one of the world’s healthiest cuisines. Although those following a diet based on popular dishes such as bibimbap and gimbap consume more carbohydrates, they show relatively low glycemic and insulin indices, thus lowering the risk from adult diseases, according to the Korean Food Promotion Institute.
The organisation also points to the clear benefits of gochujang (red chilli paste) and doenjang (soybean paste), both integral components of Korean cuisine, on obesity.
