Exchanging knowledge between travel retail experts and professionals during The Trinity Forum is an exciting and critical opportunity for the industry
Mohammed Al Bulooki
Chief Commercial Officer
Abu Dhabi Airports Company

UAE. Abu Dhabi Airports Company (ADAC) today outlined its support for The Trinity Forum 2013, which will take place from 29 to 31 January in Abu Dhabi.

This year’s event, hosted by ADAC, will be held at the Yas Viceroy Hotel and International Media Centre at the YAS Island Formula One circuit. The Trinity Forum, the world’s most respected airport commercial revenues conference, is jointly organised by The Moodie Report and Airports Council International (ACI).

ADAC Chief Commercial Officer Mohammed Al Bulooki commented: “Exchanging knowledge between travel retail experts and professionals during The Trinity Forum is an exciting and critical opportunity for the industry, as it allows all stakeholders to identify new trends, contribute to the customer experience on the ground, and ultimately maximises revenue growth in a challenging global market.

“This is a key focus for ADAC which strives to create unique world-class shopping experiences for its diverse audiences, especially as it refines plans for a world-class retail experience in the new Midfield Terminal.

“Following a highly successful World Route Development Forum, ADAC is committed to showcasing Abu Dhabi as a dynamic and economically strong tourism and business destination by hosting such high-profile events, and welcoming aviation industry professionals from across the globe here in Abu Dhabi.”

The Trinity Forum theme for 2013 is “˜Thought Leadership in Travel Retail’. The line-up of speakers includes some of the most influential executives in the airport commercial world, including keynote speeches from leading representatives of ADAC.

Topics of discussion will cover the industry’s evolution since the first Trinity Forum in London ten years ago, and the major challenges it continues to face in driving footfall, penetration and spend, engaging customers and using the latest insights into shopping behavior.

Platinum Sponsors for the event are Diageo and Kraft Foods World Travel Retail.

LS travel retail is a Gold Sponsor, while other Silver Sponsors include Amouage, King Power International Group (Thailand); OTG Management; L’Oréal Luxe – Travel Retail Worldwide; and Dubai Duty Free.

DFS Group and Diageo are sponsoring the Opening Cocktail.

American Express Foreign Exchange Services is sponsoring Day 1 lunch. The first coffee break is being sponsored by Nestlé International Travel Retail, the second by Guylian, and the final one by Al Nassma, while Qatar Duty Free is sponsoring the lanyards. Sheaffer is sponsoring speaker & delegate pens; The Nuance Group is delegate folder sponsor and Mercedes-Benz Eyewear is a gift sponsor.

Dubai Duty Free will also generously host four prize draws during the conference. Delegates will have the chance to win two Millennium Millionaire draw tickets, valued at AED1,000 (and US$1 million if either ticket is ultimately drawn) and two Finest Surprise luxury car draw ticket, valued at AED500.

For sponsorship enquries please contact Helen.Pawson@TheMoodieReport.com


Registrations are now coming in fast. Click here for Forum and hotel registration details).


The Trinity Forum will feature an amazing social programme. Courtesy of ADAC, delegates will enjoy a magnificent evening – and a number of surprises along the way – during the Gala Dinner at the Emirates Palace Hotel, one of Abu Dhabi’s great landmarks.

ADAC is pledging an evening of surprises at the Emirates Palace

On the morning of 29 January, before the event begins, visitors will have the opportunity to play the stunning Saadiyat Beach Golf Club, courtesy of ADAC. The Gary Player Design Championship Course is both challenging and rewarding, with each hole boasting its own unique character. Delegates who wish to take part should do so via registration on the ACI website.

Numbers are restricted so players who are interested are urged to register as soon as possible. A pack will be given to each player which includes a polo shirt, cap, balls, tees and pitch repairer. Players without their own clubs or shoes can hire them at the course; ADAC is generously covering the cost of green fees, buggies and will provide transport to the course, leaving the Yas Viceroy at 7.30am.

A visit to the magnificent Sheikh Zayed Grand Mosque promises to be a Trinity highlight

In what promises to be another highlight, ADAC is also organising a visit to the Sheikh Zayed Grand Mosque, Abu Dhabi, after the event concludes on 31 January. The Mosque represents great sentimental and moral value for the people of the UAE, and their leadership. It is also one of the most beautiful architectural monuments in the Arabic world.

A maximum of 100 places are available and coaches will depart from the front of the Yas Viceroy at 16.00. Delegates can register with their bookings via the ACI website, or at registration on-site.

Alternatively, for the golf and Mosque tour, delegates can also send an email to events@aci.aero noting their interest in either or both activities.



15.00 Registration Opens
19.00 Welcome Reception sponsored by DFS and Diageo


08.30 Welcome
Dermot Davitt, Vice Chairman, The Moodie Report

08.35 Welcome
Angela Gittens, Director General, Airports Council International

08.45 Host’s Opening Remarks
Mohammed Al Bulooki, Chief Commercial Officer, Abu Dhabi Airports Company

09.00: Ten Years of Trinity (including a special announcement)
Martin Moodie, Founder & Chairman, The Moodie Report, with a special “˜Trinity’ panel, including Muriel Zingraff-Shariff, Retail Concessions Director, London Heathrow Airport; Andrea Belardini, CEO Europe, The Nuance Group; Francis Gros, Group Travel Retail Director, Luxottica; and Dan Cappell, Senior Vice President Commercial, Abu Dhabi Airports Company.

09.50 Keynote Address
Philippe Schaus, Chairman & CEO, DFS Group

10.35 Coffee Break sponsored by Nestlé International Travel Retail

11.05 Film – Innovation in Travel Retail (1)
Marshall Arts International

11.15 A Trinity challenge issued; a Trinity challenge accepted
Roland Stieger, Commercial Director, Nestlè international Travel Retail
Peter Jacobson, Commercial Director Global Travel & Middle East, Diageo
Murat Akyildiz, Director Global Distributor and Travel Retail, P&G Prestige
Muriel Zingraff-Shariff, Retail Concessions Director, Heathrow Airport Limited
Eugenio Andrades, Chief Commercial Officer, World Duty Free Group

12.00 Taking Travel Retail to a New Level
Roland Abella, Managing Director, Diageo Global Travel & Middle East

12.40 Understanding the Luxury Chinese Traveller
Dr. Zhou Ting, Associate Professor of Beijing’s University of International Business and Economics & Dean of Fortune Character Institute

13.10 Lunch: Sponsored by American Express Foreign Exchange Services

14.30 Destination Unknown
Are airports and their partners really delivering a Sense of Place?
René Baumann, Vice President – Commercial, Bangalore International Airport
Eric De Jager, CEO Travel Retail, Tourvest

15.15 Trinity Panel Discussion (1)
How can the Trinity raise its collective game to grow the pie for all? What more can each Trinity stakeholder do?
Susan Whelan, Senior Executive Vice President, King Power International Group (Thailand)
Keith Hunter, Senior Vice President, Qatar Duty Free
Barbara Lavernos, Managing Director, L’Oréal Luxe – Travel Retail Worldwide

16.15 Coffee Break sponsored by Guylian

16.45 How Trinity Really Can Work – a Case Study
Peter-Jan Rozenberg, Director, Schiphol Airport Retail
Alan Brennan, Customer Marketing Manager; Nestlé International Travel Retail

17.30 Conference closes

19.15 Pre-Gala Cocktails

20.15 Gala Dinner
Hosted by Abu Dhabi Airports Company


08.45 Film – Innovation in Travel Retail (2)
Marshall Arts International

08.55 Getting serious about innovation
Rick Blatstein, CEO, OTG Management

09.25 Keynote Address
Dag Rasmussen, Chairman and Chief Executive Officer, Lagardère Services

10.00 Benchmarking Airport Commercial Revenues and Airport Commercial Quality
Bill Matz, President, The S-A-P Group
Dr. Rafael Echevarne, Director of Economics, ACI

10.45 Coffee Break sponsored by Al Nassma Chocolate

11.10 `The Travel Retail Republic’
A unique perspective on our industry
Jim Perry, Vice President and Managing Director, Global Travel Retail, Brown-Forman

11.40 Best practice in a virtual world
Shashank Nigam, CEO, SimpliFlying
Including best of the best case studies from “˜The Moodies’ Digital and Social Media awards 2012

12.30 A Trinity panel discussion (2)
How do we drive growth in the next decade?
Garry Stock, Chairman, James Richardson Duty Free
Andreas Fehr, Managing Director, Kraft Foods World Travel Retail
Carsten Nørland, Vice President Sales and Marketing, Copenhagen Airports

13.30 Conference Closing remarks

13:40 Farewell Lunch

The breathtaking Saadiyat Beach Golf Club will host a pre-event tournament


In other information for Trinity delegates, The Viceroy Yas Hotel & Resorts will process visa requests for delegates requiring an on-site visa. Simply fill out the Visa Form and send to yas.reservations@viceroyhotelsandresorts.com

Transit Visa is required by individuals entering the UAE with the exception of British, French, Italian, German, Holland, Belgium, Luxembourg, Switzerland, Austria, Sweden, Norway, Denmark, Portugal, Ireland, Greece, Finland, Spain, Monaco, Vatican city, Iceland, Andorra, San Marino, Liechtenstein, USA, Australia, New Zealand, Japan, Brunei, Singapore, Malaysia, Hong Kong Citizens and Citizens of the GCC countries.

Click here for full details and application requirements.

The Trinity Forum 2013 has attracted nine of the industry’s top ten travel retailers and 12 of the top 15. Source: The Moodie Report Research