Coty has named French actress Ariane Labed as the spokesperson for the upcoming Chloé fragrance launch, which will be in stores globally from March.

Labed is known for playing strong, independent characters and will embody a new representation of the Chloé girl, said Coty.

Labed was born and raised in Greece and studied dance and drama before her cinematic debut in the feature film Attenberg. She was awarded Best Actress for her role in it at the Venice Film Festival in 2010.

Coty described Labed as “the quintessence of this new Chloé woman”

She then went on to star in a range of French and international projects, such as Before Midnight, Fidelio, l’odyssée d’Alice and Assassin’s Creed – directed by Justin Kurzel and co-starring Marion Cotillard and Michael Fassbender. Most recently Labed starred in Yorgos Lanthimos’ The Lobster, which won the Jury Prize at the Cannes Festival in 2015.

Her upcoming projects include a role in the movie Mary Magdalene, alongside Rooney Mara and Joaquin Phoenix, and The Souvenir: Part 1, starring Robert Pattinson.

Labed commented: “The woman depicted in this new campaign is free-spirited, strong and adventurous. She takes on the world, its beauty and is curious about everything it has to offer. In that sense she is very inspiring to me.”

Coty Luxury CMO Simona Cattaneo said: “With this fragrance, we are exploring a new territory and introducing a new facet of the Chloé woman’s personality. Spontaneity, openness to the world and freedom are the values she lives by, and Ariane is the quintessence of this new Chloé woman. We could not be prouder to count her as our new spokesperson.”