Acqua di Parma has partnered with Dufry to open a store at Milan Linate Airport.
The space opened on 14 April, to coincide with Milan Design Week, and is located just after security
The store is decorated in Acqua di Parma’s signature yellow colour. A counter displays the brand’s flagship collections: Colonie, Le Nobili, Blu Mediterraneo, including the new fragrance Chinotto di Liguria, and the Barbiere Collection.
For the opening, four travel retail-exclusive sets have been launched, featuring the best-sellers from each collection in a giftable travel-size set. A permanent wrapping service is available, which offers customers the opportunity to have the Acqua di Parma hat boxes hot-stamped.
Acqua di Parma is present at the following travel retail locations: Rome Fiumicino, Milan Malpensa, Paris Charles de Gaulle, London Heathrow, Frankfurt, Zürich and Dubai airports.