Pernod Ricard Global Travel Retail is marking the launch of limited-edition Absolut Uncover Sleeve & Sequin with activations in the Americas and Asia Pacific.
Absolut Uncover is a collection of two custom-designed bottles of Absolut Original Vodka inspired by the sparkle and glamour of the night.
Absolut Uncover Sleeve includes a midnight blue removable sleeve that wraps a limited-edition bottle featuring a printed design. Absolut Uncover Sequin is coated in blue sequins that can be flipped to a silver colour.
Promotions across airports in Asia Pacific and the Americas include blue and silver sequinned pillars and gondolas. Travellers at Singapore Changi Airport can try Absolut Original Vodka at a dedicated Absolut Uncover Tasting Bar.
Pernod Ricard Global Travel Retail Brand Director for Absolut Lisa McCann said: “Travellers are in for a treat with this year’s limited-edition releases of Absolut Original Vodka. These inspiring collector’s items are sure to capture the eye of people who are travelling and impress all who get them as gifts this festive season.”