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Festive humour: Absolut Bling-bling Limited Edition Vodka |
SWEDEN. Absolut Vodka is poised to launch a limited-edition festive season bottle called Bling-bling. See the gift presentation at TFWA World Exhibition, where brand owner V&S Absolut Spirits is represented by its sales and distribution partner Maxxium Global Travel Retail (Stand number: Marine Foyer 1).
For those who don’t know, bling is the slang expression for expensive jewellery and ostentation, coined by rap artists in the US.
Absolut Bling-bling Vodka will be available in duty free outlets from November. Alongside the gift packaging, the campaign includes advertising and a website presenting the full history of bling-bling according to Absolut Vodka.
Explaining this outburst of festive humour, V&S Absolut Spirits GTR director Anders Olsson said: “”˜In the last few years, bling-bling has become an everyday trend. The phenomena of ‘blinging’ up an item, whether it be a mobile phone or pair of shoes has become a whole new style. With the Bling-bling bottle – a golden form-fitted plastic cover – Absolut is paying tribute to all the style icons within the ‘more is more’ segment.”
The festive golden gift-wrapping is decorated with the text: “ABSOLUT Bling-bling VODKA. This precious vodka was distilled from grain born and raised in the bling-blinging fields of southern Sweden. Vodka has been shining under the a.k.a. of Absolut since 1879. This bottle is one of the few to be dressed up for the party. Unlike the threads, the spirit inside is the real thing.”
Said Olsson: “We introduced the concept with Absolut Second Skin for last year’s holiday season, which proved to be a huge success. This new iconic bottle again offers consumers a beautiful and fun holiday gift pack without having to hide the bottle shape.”
For details, e-mail Helena Nordlund, V&S Absolut Spirits, at helena.nordlund@absolut.se
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