ITALY. T Galleria by DFS has launched ‘From Venice with Love’, an exclusive collection of over 50 products celebrating the city of canals and the love of travel.
The collection was inspired by the colours of Italy and the new T Fondaco dei Tedeschi, opened last September [we’ll bring you a full Picture Gallery of From Venice with Love soon].
“We wanted to create a collection that epitomises a sense of place and captures the essence of Italy for travellers visiting DFS locations all over the world” – Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group
DFS partnered with over 30 brands across the retailer’s “five pillars of luxury” to create the exclusive collection available in T Galleria and DFS stores worldwide beginning 1 March. The collection features a range of international and Italian designers with standout pieces from Armani, Aquazzura, Gucci, Longines, Salvatore Ferragamo and Valentino.
“For centuries, Venice has inspired generations of craftsmen with its heritage of luxury,” said Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group. “With the opening of our first European location at T Fondaco dei Tedeschi in Venice, we wanted to create a collection that epitomises a sense of place and captures the essence of Italy for travellers visiting DFS locations all over the world.”
T Fondaco dei Tedeschi, located on the Grand Canal, a few steps away from the famous Rialto Bridge and within walking distance from St. Mark’s Square, occupies one of the city’s most venerated buildings. The 800-year old Fondaco dei Tedeschi began its life as a place of exchange for northern merchants and was used for centuries to trade spices, silk and other goods between the Orient and Europe.
T Fondaco dei Tedeschi features a curated collection of over 200 brands, the Alajmo family’s latest restaurant AMO and an Events Pavilion dedicated to showcasing Venice’s arts and culture.
“We created a visual love affair with Venice” – DFS Group Senior Vice President Creative Branding Direction John Gerhardt
The launch of ‘From Venice with Love’ corresponds with the debut of T Galleria’s Spring 2017 campaign, ‘Love of Travel’, which follows British model Alex Libby and Hong Kong fashion blogger Cindy Ko as they embark on a journey of discovery through the maze of Venice’s streets and canals, all captured by British documentary photographer Tom Craig.
“This season we were inspired by travel and the way a place or experience shapes and changes you,” said DFS Group Senior Vice President Creative Branding Direction John Gerhardt.
“Alex and Cindy bring that journey to life as they share their adventure of exploration, uncovering Venice’s beauty, art, architecture, music and people.
“Through Tom’s lens, we created a visual love affair with Venice, sharing with our customers that joy of discovering something for the first time and providing a new take on the Floating City.”
Throughout March, April and May, customers can immerse themselves in the campaign across DFS’ 17 airport and 18 downtown T Galleria stores as well as online and on DFS’ social media channels.
Visitors to DFS.com will encounter a dedicated microsite that utilises 360-degree video to transport viewers to hotspots around Venice, including the Peggy Guggenheim Museum, Harry’s Bar and T Fondaco dei Tedeschi.
In stores, shoppers will discover window displays and photo opportunities that serve as jumping-off points to their next journey as well as art installations and in-store activations that bring the spirit of Venice to life.
All T Galleria and DFS stores will have dedicated pop-up spaces to showcase the From Venice with Love collection, allowing travellers to “take home a piece of Italy”.
“Ultimately, both our campaign and collection speak to a value at the core of the DFS experience – that thrill of discovery and passion for travel,” commented Scherer. “We’re confident travellers will love joining us for this new and exciting journey as they continue to make memories with DFS.”
