BAHRAIN. Leading outdoor advertising company JCDecaux will make its debut in Bahrain after winning the ten-year advertising contract at New Bahrain International Airport, which is expected to open in July 2019.
Through the exclusive contract, awarded by Bahrain Airport Company (BAC), JCDecaux will provide over 200 advertising formats in the new airport, which will handle between nine and ten million passengers upon opening, with a capacity of 14 million. BAC initially launched the tender last year through The Moodie Davitt Report.
According to JCDecaux, the partnership will “propose experiential and sponsored services to passengers, such as smart stations and digital iVision screens. Furthermore, JCDecaux will install iconic structures at the new airport access points, to create one of the most high-quality advertising networks in the Kingdom and in the region”.
Bahrain Airport Company Chief Executive Officer Mohamed Yousif Al Binfalah said: “This concession agreement will not only give JCDecaux the opportunity to expand its operations to a new country, but will also allow them work on a unique project of its kind. The Airport Modernization Program (AMP) is more than just an expansion of the airport. It is meant to modernise the entire passenger travelling experience and appeal to the tastes and needs of today’s sophisticated and demanding travellers. We have high expectations to leverage JCDecaux vast experiences and capabilities to realise the vision we have developed for the new passenger terminal building.”
JCDecaux Co-CEO Jean-Charles Decaux said: “We are very proud to have been chosen by Bahrain Airport Company for the New Bahrain International Airport advertising contract, allowing us to enter a new market and expanding our footprint in the Middle East. With 35 airports currently under concession in the region, JCDecaux offers brands and advertising agencies a unique premium network reaching an audience of almost 225 million passengers annually.
“This new contract demonstrates the trust that our partners have placed in us to transform airport environments by delivering innovative and premium digital advertising solutions. We believe that our track record of enhancing the passenger experience in the world’s leading airports, as well as our extensive global and regional client base, will ensure the success of this partnership and position Bahrain Airport as an industry leader in the region.”
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