Independent drinks specialist Duty Free Global and Silent Pool Distillers will be previewing the Pan Am Spirits brand at the TFWA World Exhibition in Cannes next week (25-28 October).
Pan Am and Silent Pool Distillers have partnered through Pink Key Licensing. The partnership will see Pan Am branded gin, vodka and pre-mixed cocktails distributed in the European, US and Japanese travel retail markets.
The Pan Am brand captures the golden age of flying and is identifiable by its famous blue globe logo. The Pan Am Airline is one of the most recognisable airlines of the 20th century.
Silent Pool Distillers Managing Director and Founder Ian McCulloch said: “We are very excited to be able to bring this brand to market in a whole new way. With travel starting to resume and consumers forming much more romantic and nostalgic connections with their favourite destinations, there’s no better time to connect them to a bygone era in a contemporary way.
“We believe that the Spirit of Pan Am will garner particular attention in key US airports, as well as important European and Asia hubs.”
“We are so pleased to have secured this partnership,” added Pink Key Licensing Managing Director Richard Pink. “We’ve long thought that the Pan Am brand and its association with the glamour of a by-gone age deserves to have product that reflects this.
“It’s got that ‘Mad Men’ feel of ‘cocktails on a plane’ about it, and in Silent Pool Distillers we’ve found a partner who really understand what we are trying to achieve. We are very excited and can’t wait to do the sampling!”
Duty Free Global is exhibiting at J35 Green Village at the TFWA World Exhibition in Cannes.
