A taste of Thailand: SSP introduces two new local brands at Suvarnabhumi Airport

THAILAND. Travel food & beverage specialist SSP Group has launched two new Thai concepts at Suvarnabhumi International Airport. The aim is to provide authentic Thai culinary experiences at dining venues Koh Hop Bar and Imm Rice & Noodle.

Koh Hop Bar serves a selection of beers and bar food classics ‘with a twist’, including the signature Thai-flavoured Koh Hop Bar Burger.

A second Koh Hop Bar from SSP is scheduled to open this month, and plans are in place to open an additional unit at Phuket Airport in 2023.

Koh Hop Bar is already proving popular with travellers according to SSP. The venue’s signature Koh Hop Bar Burger is pictured below.

Imm Rice & Noodle offers a wide selection of traditional dishes, plus plant-based options for vegans and vegetarians including vegetarian pad Thai and stir-fried spicy tofu and mushroom with basil.

SSP will also soon open a venue from the Imm brand at Don Mueang International Airport.

SSP Asia Pacific CEO Jonathan Robinson said: “The team at SSP Thailand has done an outstanding job utilising their knowledge of both local culture and international travellers to develop these excellent new concepts.

“Koh Hop Bar and Imm Rice & Noodle are appealing to the new generation of younger travellers. Both brands have been carefully curated based on our long experience in the region and our detailed understanding of the Thai travelling consumer.”

The bright Imm Rice & Noodle eatery at Suvarnabhumi Airport, which is serving food options including pad Thai (pictured below)

Suvarnabhumi Airport Executive Vice President and Deputy General Manager Asdang Khumkomgool said: “SSP Thailand has been AOT’s strategic partner for over 25 years. Our long-standing relationship has been well established and SSP operates across all six of our airports. The company has developed a variety of local brands, curated to appeal to our travellers.

“Koh Hop Bar and Imm Rice & Noodle bring a wonderful blend of Western and Asian style cuisine to the airport F&B offering at Suvarnabhumi, reflecting the diverse demands of both local and international visitors.”

He added: “Customer satisfaction is our top priority and success indicator at AOT and Koh Hop Bar and Imm restaurant are already proving themselves to enhance customer satisfaction and the image of Suvarnabhumi Airport with their colourful unit designs and locally-inspired menus.”

Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.

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