Travel retail exclusive vodkas Honey Pepper and Birch Buds will appear in stylish new bottles at the TFWA fair in Cannes |
UKRAINE. Nemiroff will be unveiling its new-look vodka bottles at the TFWA World Exhibition in Cannes this month (Stand number: Red Village J7).
Developed with leading design agency Claessens International, its trademark orthogonal bottles now feature an elongated neck and are made from an improved quality glass for a more sophisticated look and feel.
The elegant label style features foil pressing and other modern printing techniques.
It is the first makeover for the brand since it launched in 1999. And while travel retail buyers will get a sneak preview in Cannes, the new bottles will not be launched officially until early 2008.
New flavours available in the updated packaging include Honey Pepper, Birch Buds, Original, Ukrainian Wheat and Cranberry.
Nemiroff’s super-premium vodkas, Lex, Premium De Luxe and Premium Lime, will also be on show in the traditional bottle design.
About Nemiroff
Nemiroff Ukrainian Vodka Company exports nearly 60% of its beverages to 55 countries. Growing its presence in travel retail is one of the most important elements of the company’s global business strategy.
At last year’s TFWA World Exhibition, Nemiroff launched two travel retail exclusive vodkas: Honey Pepper and Birch Buds.
For details, contact Nemiroff, tel: +380 44 590 0932, or fax: +380 44 590 0934. Visit www.nemiroff.ua
MORE STORIES ON NEMIROFF