A Prada Beauty winter wonderland beguiles shoppers at Paris Charles de Gaulle Airport

The pop-up immerses shoppers into the Prada Beauty brand universe via a Metaverse experience

FRANCE. L’Oréal Travel Retail has partnered with Extime Duty Free (a joint venture between Groupe ADP and Lagardère Travel Retail) to host Prada Beauty’s first-ever pop-up in Paris Charles de Gaulle Airport (CDG).

The animation, launched on 10 December, is inspired by a winter wonderland and features snowflakes, sparkling lights, festive ornaments and a blue Prada Christmas tree. It offers the brand’s complete range of fragrances with a special focus on new launch Prada Paradoxe.

Blue Christmas: A translucent Prada tree sits at the centre of the pop-up

Prada Paradoxe is a floral amber scent made with innovative green ingredients. These include a Neroli bud, where the scent is extracted before the bud opens; Ambrofix, an innovative bio-converted amber which is naturally derived to deliver an authentic woody ambergris note; and Serenolide, a “revolutionary” musk molecule that ensures the note is noticeable from the top in a second skin experience. UN Women Goodwill Ambassador and British actress Emma Watson is the face of Prada Paradoxe.

Prada’s Les Infusions collection is highlighted via a dedicated zone. Les Infusions reinterprets ancient perfumery techniques in a modern way to offer natural fragrances that are clear and contemporary.

Les Infusions is highlighted with vibrant visual displays that highlight the collection’s natural ingredients

Travellers can shop a wide range of limited-edition sets filled with Prada best-sellers. Beauty advisors are on-hand to help customers learn more about the fragrances and the Prada Beauty brand world.

An in-house gifting and wrapping service enables customers to wrap their purchases in branded Prada bags, boxes and gift sets, adding premium gifting appeal.

Merging in-store experience with beauty tech, the store immerses shoppers into the Prada Beauty brand universe via a Metaverse experience. The Prada Miniverse can be accessed by scanning QR codes at the store. ✈

(Above and below) Snowflakes, mirrored surfaces and twinkling lights all come together to create the Prada Beauty winter wonderland

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