AUSTRALIA. DFS Group has officially opened its newly renovated T Galleria by DFS, Sydney on George Street in Sydney’s central business district.

A gala celebration was attended by more than 400 VIPs, customers, travel and hotel partners and luxury brand representatives.

The event included a spectacular performance by the Sydney Dance Company, an exclusive shopping experience for customers with leading luxury brands and an appearance by acclaimed British artist Boyarde, who also hosted a VIP customer workshop.

Guests gather for a spectacular evening in Sydney as the new-look T Galleria by DFS is officially inaugurated

“Our newly renovated four-storey T Galleria by DFS, Sydney store is truly exceptional, and the opening event was a great opportunity to showcase what DFS does best, combining unique personalisation and artistic design with the very best quality products,” said DFS Managing Director, Australia, New Zealand, Cambodia, Myanmar, and Vietnam Robert Calzadilla.

DFS Australia General Manager Salman Raja, Managing Director, Australia, New Zealand, Cambodia, Myanmar, and Vietnam Robert Calzadilla and Global Vice President Consumer Marketing James Holloman toast the new store

“DFS is always committed to finding new ways to surprise and delight our loyal travelling customers, and there is something for everyone to discover at T Galleria by DFS, Sydney.”

DFS has occupied the 70,000sq ft-plus red-brick premises in George Street (within the historic The Rocks district) for 29 years. T Galleria by DFS, Sydney, the New South Wales capital’s only downtown duty free store, stands near the famous Sydney Opera House and Harbour Bridge.

The revamped store features over 150 top brands, DFS said. It showcases an extensive selection across DFS’ five ‘pillars of luxury’: fashion and accessories, beauty and fragrances, watches and jewellery, wines and spirits, and food and gifts. Many items are available exclusively (within Australia), including Michael Kors x DFS collection and Tiffany & Co.’s Keys.

Watch World on the third level features a double-height ceiling and black-and-white checkered flooring. DFS described the zone as “the ultimate in retail elegance”, befitting the 57 luxury watch brands that are showcased. Over 20 leading sunglasses brands are available on the same floor. The beauty and fragrance offer on the fourth floor features many leading international colour, beauty and perfume brands.

Taking time: Double-height ceilings add to the spectacle of Watch World on the third floor, featuring 57 luxury brands

A diverse local and international food, wine, spirits and gifts line-up of over 50 brands includes international and local food products, wines, spirits and gifts. The offer includes Ovvio organic certified teas, Yalumba wine, Steens manuka honey, and local favourite Tim Tam cookies.

DFS has run the familiar red brick store in Sydney’s historic The Rocks district for nearly 30 years

The refurbishment of T Galleria by DFS, Sydney began in August 2016 under the direction of Australian design company PMDL, which was also responsible for the design of T Galleria by DFS, Macau, City of Dreams, and T Galleria by DFS, Angkor.

The black and white checkered flooring, giant pillars, high ceiling and boutique entrances, and natural light add to the elegant ambience


Adding colour and theatre to The Rocks district with the new T Galleria

The Sydney Dance Company performs as part of a spectacular evening

British artist Boyarde hosted a VIP customer workshop

Advance Australia fare: Food from the region was on the menu for the opening event, as were cocktails from leading brand partners (The Botanist gin, pictured below)

Making memories: Guests at the official opening

Salman Raja and Robert Calzadilla with guests on the evening