German eyewear specialist Rodenstock has set its sights on global expansion as a first-time exhibitor at the TFWA World Exhibition this year (Riviera Village, RE11).
With what it calls “a new vision of style” at its core, Rodenstock said the range combines classic sunglass styles such as aviator, cat-eye and panto-shaped, with a timeless look and state-of-the-art technology.
Rodenstock eyewear features ultra-light titanium in retro-inspired, modern shapes. At the Cannes event, the company will highlight eight styles.
The company noted “excellent growth” in domestic markets in Asia, the Middle East and Eastern Europe and, with double-digit growth in travel retail year-to-year, “feels that now is the right time” to expand in the global market.
Earlier this year, Rodenstock expressed its aim to secure listings with the top ten travel retailers within the next three years. And in an interview with The Moodie Davitt Report, Rodenstock Head of Travel Retail Petra Eckhardt-Köstler discussed the company’s expansion plans in the eyewear category.
Rodenstock boasts strong relationships with retailers including Dufry, Bahrain Duty Free, Phoenicia Aer Rianta Company (PAC) in Beirut Duty Free, China Duty Free Group, Duty Free Partners and Kappé, and is launching with Hudson in the US.
Rodenstock eyewear is listed in some 100 airports. The company noted strong distribution in the EMEA region and said it is “making significant headway” in the Caribbean, North America and Asia Pacific, and has good representation in Latin America through its local team. Rodenstock is also developing its business with downtown shops in Asia and has identified opportunities within the cruise sector.
