‘A new era of accelerated growth’ – Godiva owner pladis appoints Fulya Fraser as first Chief Growth Officer

Godiva owner pladis has appointed Fulya Fraser as its first Chief Growth Officer, effective 5 June. She was formerly Chief Human Resources Officer.

The group said it is entering a new growth phase amid a transformation mission to become the world’s fastest-growing snacking company. This includes leveraging Godiva’s expansion within the premium and chocolate sectors.

The company’s portfolio of brands includes McVitie’s, Godiva, Jacob’s, Carr’s and Ülker. 

Fulya Fraser: “Over recent years our transformation has shown how a focused strategy, iconic brands, consumer-led innovations and a high-performance culture can combine to accelerate growth

pladis CEO Salman Amin said: “The creation of a Chief Growth Officer role marks a milestone moment as pladis enters a new era of accelerated growth. It supports the ongoing transformation of our business, which is generating double-digit revenue growth. 

“Fulya is highly experienced at building and integrating teams and was instrumental in bringing our performance-based culture to life. Together with her strong commercial and marketing background, these skills will enable her to continue driving innovation, making our iconic brands available to more consumers around the world, and realising our ambition to be the fastest-growing snacking company in the world.”

Having worked in leadership roles at PepsiCo, BAT and P&G, Fulya Fraser has more than 25 years of international experience and operating expertise in consumer packaged goods. 

In her new role, she reports to Amin and is based at global headquarters in London. She is responsible for managing global marketing, design, data analytics & insights and consumer-led innovation. 

Fraser said, “I’m thrilled to accept this new role as we enter an incredible time of growth for pladis. Over recent years our transformation has shown how a focused strategy, iconic brands, consumer-led innovations and a high-performance culture can combine to accelerate growth. But our recent successes are just the beginning and the perfect momentum for the growth we’ll deliver next. I couldn’t be more excited to get started.”

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