MACAU. Cartier has revealed its stunning renovated 333sq m luxury boutique at T Galleria by DFS, Macau Shoppes at Four Seasons. The opening took place just after Chinese New Year and coincides with the release of the Guirlande de Cartier collection.
The boutique was opened in at high-profile event on 21 February that attracted fans of the brand, including socialites Nat Kwan and Kayla Wong and influencers Fiona McLeish and Angie Ng.
“DFS is proud to once again join with our longstanding partner, Cartier, in transforming their retail space to new heights – providing the most luxurious shopping experience for the modern customer,” said DFS Group Senior Vice President, Watches and Jewelry Matthew Green.
“This exciting opening is especially fortuitous as it coincides with Lunar New Year, offering our discerning travellers the chance to experience an impeccable marriage of modernity and tradition.”
“As part of our durable partnership with DFS, this renovation participates in shaping the new vision for Cartier’s retail worldwide. While Macau Four Seasons is the second boutique within the Asian travel retail network to endorse the new retail concept of the Maison, further renovations are to be expected within the next two years to inspire and reach a broader and ever-changing audience,” added Cartier International Travel Retail Director Cécile Naour.
The design, conceived by Parisian artist and interior designer Bruno Moinard, bears the Maison’s latest architectural concept. Its façade presents a graphic design, featuring architectural elements that play with light, rectangular shapes and see-through contrasts.
The interior emphasises the codes and emblems of Cartier, such as the Panther and other historical iconography, set with décor displaying shades of Champagne and organic details that “exude elegance”, according to the brand. The curled walls of the rectangular space create “an intimate cocoon”, it said.
An activation pad takes a central role, bringing the boutique to life for new launches and gatherings. Specific to this boutique, a dedicated area for men is designed to cater to gaming clientele.
The boutique was designed with flexibility in mind, allowing for temporary events and seasonal animations. Following the opening, a series of activations will take place, from a spectacular light show on the façade to installations including an exclusive event night.
As noted above, launching along with the grand refurbishment is the Guirlande de Cartier collection.
Cartier said in a statement: “More than a bag, Guirlande de Cartier is the essence of Cartier, infused in the form of eight clean-cut facets carved from luxuriant calfskin stamped with a gold frieze.” Three sizes are available initially, with more to come in spring.
*At the 2018 TFWA World Exhibition in Cannes, Cartier President & CEO Cyrille Vigneron outlined to Martin Moodie his view of the luxury and travel retail sectors. The interview was filmed and edited by Peter Marshall of Airport Dynamics TV. Click on the image below to watch the full interview, and on this link for our related story.
