L’Oréal-owned French dermatological brand Vichy has launched a broad media campaign in over 35 airport locations.
In a first for the brand, Vichy’s Mineral 89 daily booster is featured on billboards in selected airports including Beijing, Shanghai, Incheon, Hong Kong and Singapore. Advertising spots, which, according to L’Oréal Travel Retail, have helped make Mineral 89 an iconic product for Asian customers, are displayed on big digital screens at airports in Shanghai and Guangzhou.
Minéral 89, designed to be used daily, is designed to reinforce the skin’s barrier and promote its health. It also protects skin against aggressors such as pollution, UV rays, stress and fatigue, said the brand owner.
“This first large-format media campaign reflects Vichy’s constant development and significant growth since its arrival in travel retail,” L’Oréal Travel Retail commented. It said that the campaign underlines the importance of travel retail for the brand.
Vichy is present in nearly 50 Dermacenters in travel retail, in line with the L’Oréal ‘health is the future of beauty’ vision.
