FRANCE. Shiseido Travel Retail has revealed six branded areas at the newly-opened Samaritaine Paris Pont-Neuf by DFS. These include counters and corners from Shiseido, Nars, Laura Mercier, Dolce & Gabbana, Clé de Peau Beauté (a first for the French market) and Serge Lutens.
As reported, the landmark store spans over 20,000sq m across seven levels and multiple buildings. Combining retail, culture, cuisine and relaxation, it features over 600 brands, 12 restaurants, a boutique spa, an artistic collective, a lifestyle boutique dedicated to locally made and exclusive products, and the largest beauty hall in Europe. [The Moodie Davitt Report will publish a special celebratory eZine on the project in July; see below.]
“I am pleased to announce Shiseido Travel Retail’s presence in the highly anticipated opening of the stunning Samaritaine, which heralds a new beginning for luxury travel retail in Europe,” commented Shiseido Travel Retail President & CEO Philippe Lesné.
“We are very privileged to further strengthen our longstanding partnership with DFS Group and bring our prestige portfolio and skin beauty brands to one of Europe’s premier cities and duty-free shopping destinations.
Lesné added, “In homage to the renaissance of this architectural masterpiece, we are proud to present a series of landmark launches including the exclusive debut of Clé de Peau Beauté in France, underlining our commitment to deliver exceptional and differentiated experiences for travellers.
“Warmest congratulations to DFS on this magnifique achievement, and we look forward to elevating our partnership offerings in this new chapter of growth together.”
Shiseido Travel Retail Vice President Travel Retail West Vincent Baland added, “The awe-inspiring transformation of Samaritaine blends the iconic building’s 150-year history with the modern design, brands and retail experiences of today.
“The diversity of the Samaritaine offering is reflected by the diversity of our brands, making it a global luxury lifestyle destination rooted in the Parisian culture that will appeal to locals and travellers alike. We are excited and ready to welcome consumers this summer with safe and personalised beauty services underpinned by Shiseido’s best-in-class Omotenashi spirit,” Baland added.
Shiseido
Flagship brand Shiseido’s corner has been described as a “holistic house of Japanese beauty”. It offers the brand’s best-selling ranges from pillar franchises like Ultimune, Future Solution LX and Vital Perfection. It also shines the light on seasonal launches, including a summer sun care line.
The corner features a social table which encourages shoppers to experience Shiseido’s formulas through self-interaction or under the guidance of beauty consultants. They can also learn about the brand’s latest product innovations through a digital screen.
Cle de Peau Beauté
Clé de Peau Beauté’s presence — the first in France and launched exclusively in Samaritaine with DFS — combines cutting-edge skincare technology with refined French elegance.
The store, dressed in Clé de Peau Beauté’s signature navy, white and gold limestone colour palette, features the brand’s best-selling lines and travel retail-exclusive products. It also offers bespoke consultations and specialist services.
The Nars corner is located in the Perfumes and Cosmetics Area on the first floor and marks the brand’s first-ever downtown location in EMEA travel retail.
It showcases the Nars Lip and Complexion Icons, new launches and travel retail exclusive lines.
A key feature is the Nars YouCam, which is an interactive digital tool that leverages augmented reality technology to enable customers to virtually try on a wide array of Nars makeup looks.
Laura Mercier
Laura Mercier also makes its EMEA travel retail debut with its new corner in Samaritaine Paris Pont-Neuf by DFS. The counter “tells the tale of two cities” and combines the brand’s classic French heritage with the energy of its New York headquarters.
The space highlights Laura Mercier’s ‘Flawless Face’ concept with a focus on the Loose Setting Powder and its travel retail-exclusive sets.
Dolce & Gabbana Beauty
Dolce & Gabbana Beauty, the brand’s first beauty corner in France, was inspired by the fashion house’s ‘La Casa’ concept. It houses its popular fragrance lines and a new France-exclusive makeup line.
The store features bold colours and warm materials, immersing shoppers into the vividly Italian brand universe of Dolce & Gabbana.
Serge Lutens
The Serge Lutens counter, the first to offer both its fragrance and makeup lines in EMEA travel retail, combines traditional and modern design elements inspired by Serge Lutens’ personal library in Marrakech.
The space showcases the brand’s literary roots and offers a curated selection of fragrance books. Each page showcases a key fragrance in the Serge Lutens portfolio through a scented blotter. Each blotter tells a short story and can be taken home as a souvenir.
Special celebratory eZine
Look out for our special edition of The Moodie Davitt Spotlight Series eZine dedicated to Samaritaine Paris Pont-Neuf by DFS publishing in July, including a continuation of our exclusive interview with Benjamin Vuchot. For details contact Martin Moodie at Martin@MoodieDavittReport.com
