AUSTRALIA. Specialist travel retailer AWPL has opened a Merchant store at Sydney Airport.
The Terminal 2 destination retail concept offers a new ‘Best of Sydney’ experience, with product categories including gifts and souvenirs, local produce, wine and spirits, skincare, homeware, local art, apparel and toys.
“A visit to Merchant will form an integral part of the customer journey through Sydney Airport, and further enhance the already strong Sense of Place throughout all three terminals,” AWPL said.
AWPL Head of Merchandise Voula Dimopoulos commented: “We are thrilled to launch Merchant with our trusted partners at Sydney Airport and continue our commitment to enhance our customers’ experience at each touchpoint.
“This celebration of Sydney and its surrounds reflects the growth in demand from domestic and international customers alike for high-quality local products.”
AWPL said Merchant spotlights local producers and opportunities for customers to “take home a piece of Sydney”. Local brands include chocolate specialist Darrell Lea, BeePower, Bondi Wash, Manly Spirits, Mudgee Wines, Inoko candles, Duck Creek Macadamias and The Rocky Road House.
Merchant also hosted the launch of AWPL-exclusive souvenir brand Love Love Australia.
