Pernod Ricard has released a limited edition variant of Martell Cordon Bleu with a bottle designed by Mathias Kiss.
The limited edition, which was introduced into global travel retail in November, has been accompanied by activations at multiple airports and a digital campaign across travel retail and domestic markets.
Airport activity is taking place from November until January at Hong Kong International, Singapore Changi, Suvarnabhumi International and Kuala Lumpur International airports. In January and February the activation will move on to Shanghai Pudong International Airport, Shenzhen Lowu border store, Taiwan Taoyuan International Airport and Los Angeles International Airport.
Pernod Ricard Global Travel Retail Global Brand Director for Cognac & Champagne Deepa MD said: “We recognise that travelling home for the holidays is a tradition for many across the globe, so it is fantastic to be able to offer travellers this stunning product in global travel retail during the festive period to make it even more special.
“We’ve created a one-of-a-kind bottle that we hope people will be excited to gift to their loved ones, an exceptional design that the recipient will covet for years to come. Mathias was the perfect choice to achieve this because his work so perfectly captures a blend of tradition and modernity.”