USA. Omnichannel travel retailer 3Sixty Duty Free and More has opened its new retail store at Orlando International Airport’s new Terminal C, which opened this week. The US$2.8 billion terminal will serve around 12 million travellers a year.

What 3Sixty termed an “elevated retail experience” opened on 19 September. It features duty free and duty paid brands across liquor & tobacco, perfumes & cosmetics, confectionery, fashion & accessories categories. It will also incorporate omnichannel retail platforms to facilitate pre-order, targeted selling programmes and a broader product range.

3Sixty Duty Free management and staff salute the opening at Orlando International this week

“The opening of this latest flagship store is another great milestone for our partnership with Greater Orlando Aviation Authority and the rollout of our 3Sixty Duty Free & More retail concept,” said 3Sixty Chief Operating Officer Alex Anson. “We are proud of our partnership with GOAA and excited to have opened what we believe to be a state-of-the-art duty free concept in the US, to service passengers from all around the world travelling to Orlando and we look forward to exceeding their expectations.”

3Sixty (previously DFASS Group) will next year celebrate ten years of partnership with Orlando International Airport. The retailer said it plans a series of special promotions, product listings and events to mark the milestone.

Terminal C houses 15 new gates and an 80,000sq ft retail and food & beverage concessions programme.

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