USA. Travel and omnichannel retailer 3Sixty Duty Free & More has embarked on a reopening drive, with a focus on engaging travellers through new stores, promotions and digitalisation on the ground and in the air. The retailer has also introduced new safety protocols including requiring face coverings for staff and social distancing guidelines for customers and staff.

At Dallas Fort Worth International, 3Sixty has opened new stores in terminals A and C, and said it is exploring pop-up retail opportunities to attract the growing volume of domestic traffic. At Orlando International it plans to introduce mobile carts and in Fort Lauderdale, it has added new kiosks in high footfall locations.

3Sixty says it is adapting to new consumer needs in the changed world of travel (Dallas Fort Worth pictured)

Reopening across all stores, including at Newark, Philadelphia and Charlotte airports, has also been supported with aggressive discount promotions. The company said that these “have been well received by customers, leading to double-digit week on sales growths in recent weeks”.

Promotions are front and centre of the 3Sixty store at Charlotte International

3Sixty has also been developing its services for the inflight channel, with a focus on its omnichannel capabilities and leveraging airline loyalty programmes. In preparation for the shift in the US to international traffic, tools to be employed will include single-use catalogues, communicating through inflight entertainment systems, and launching inflight apps that allow customers access to the offer through their own phones.

“As we navigate through these unique circumstances, we will continue to operate in an agile and adaptive manner,” said Chief Operating Officer Alexander Anson-Esparza. “While the health and safety of passengers and our employees is a key priority, so is our ability to respond to the changing trading conditions to take advantage of the growing traffic.”