UK/USA.  3Sixty Duty Free (formerly DFASS Group), has signed a Letter of Intent with Virgin Atlantic Airways to extend their partnership while details are finalised of a long-term agreement.

“It has been a great partnership over the years, and we are proud to see Retail Therapy Shopping, a retail programme we created and manage for Virgin Atlantic, enjoying so much market success both inflight and online”, said 3Sixty Senior Vice President Dylan Cabaldon.

Virgin Atlantic Head of Inflight Services Gail Yates commented, “We’re delighted to be extending our partnership with 3Sixty Duty Free. We’ve worked really collaboratively over the years on some great offerings for our customers and we are looking forward to this building on this success and transforming the travel duty free retail landscape for our customers and teams over the course of this new term.”

The two parties have enjoyed a successful collaboration for inflight and online retail since 2014.

The two partners said that they will look to finalise their long-term agreement in the coming months.

3Sixty (then DFASS Group) began its partnership with Virgin Atlantic in April 2014.

3Sixty (formerly DFASS Group) is the world’s leading inflight duty free retailer, while enjoying a growing presence in airport duty free and duty paid retail in the Americas.

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