Treasury Wine Estates’ Wolf Blass partners with Manchester City FC

ASIA/MIDDLE EAST/AFRICA/MEXICO. Treasury Wine Estates-owned Wolf Blass has become the official wine partner of Manchester City Football Club for Asia, Middle East and Africa (MEA), and Mexico.

The Australian wine brand has entered into a multi-year marketing partnership with the football club, which won the Premier League title in 2012 and 2014 and recently appointed Pep Guardiola as manager.

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Signing ceremony: City Football Marketing VP Director of Partnerships, APAC Damian Willoughby and Treasury Wine Estates President and Managing Director of Asia, MEA and Latin America Robert Foye

As part of the partnership, Wolf Blass will engage fans in key markets through a consumer campaign that will include in-store promotions, co-branded merchandising, giveaways, digital and social media activations, and consumer events.

It expands the brand’s sports sponsorship footprint in the region following previously signed agreements with the National Basketball Association in China, and professional baseball organisations in Japan and Korea.

Treasury Wine Estates President and Managing Director of Asia, MEA and Latin America Robert Foye said: “Wolf Blass has a long association with competitive sports and a passion in the chase for success. So we are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world.

“Through this partnership with Manchester City, Wolf Blass will bring to life our global brand campaign ‘Here’s To The Chase’, which celebrates the pursuit of triumph. We look forward to joining Manchester City in their bid to win more trophies, and celebrate their growing success with our Wolf Blass wines.”

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