Traffic forecasts the key as Cairns duty free deadline nears

AUSTRALIA. Bids close this Thursday, 25 August on the Cairns Airport Terminal 1 duty free tender with interest likely from several of the region’s established players – and possibly some outsiders.

The concession covers Arrivals and Departures duty free. The incumbent is JR/Duty Free, which was awarded the contract in November 2011. As reported, the retailer chose “reluctantly” not to take up its three-year renewal option from the initial contract expiry in February 2017. That decision was based on profitability concerns over actual passenger numbers since 2012, which fell well short of those forecast in the 2011 RFP.

The key to the various financial offers tabled later this week (see below for likely bidders) lies in the passenger traffic projections.

When the bid was announced Cairns Airport General Manager Commercial Fiona Ward was upbeat about traffic levels. She said the past year has seen “stunning” figures for international passenger growth as several new aviation services came on line. “In the year ending May 2016 T1 welcomed 697,000 passengers, who were eligible to make duty free purchases. This is an increase of +22%, or 127,000 passengers, over the year ending May 2015,” she said.

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Source: Cairns Airport

North Asian visitor numbers will be key to the success of the concession. Ms Ward said the Japanese market was “restrengthening” due to new flights and that the China Eastern seasonal service from Shanghai, China and the recently announced JinAir seasonal service from Seoul, South Korea add further attraction.

The 697,000 passengers for the year ended May represented strong growth. However, the absolute number was still below that forecast (868,000) for 2013 in the last RFP (which projected 1,194,000 passengers in 2016), underlining what a fickle exercise traffic projections can be.

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As always it is not the absolute passenger number that matters most but the nationality breakdown. The North Asian visitor numbers are critical: note the big increase in Korean arrivals thanks to additional flights. Source: Cairns Airport

POTENTIAL RUNNERS

Possible bidders this time include Lagardère Travel Retail, which has been building a strong specialist store presence at the airport, and Heinemann Asia Pacific, which operates at Sydney Airport and may desire more critical mass.

Despite its reservations over traffic numbers, incumbent JR/Duty Free is another likely runner, provided it can make the numbers work. Dufry, which now owns former Cairns Airport concessionaire Nuance, whose contract at Melbourne Airport was recently extended until 2022 will have studied the bid closely,  as will Aer Rianta International, one of two duty free retailers at Auckland Airport across the Tasman Sea in New Zealand (Lagardère is the other). Additionally, two, possibly three Korean retailers – Lotte Duty Free, The Shilla Duty Free and Shinsegae Duty Free – could enter the fray. DFS has a downtown Galleria in Cairns, so is a possibility.

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Will incumbent JR/Duty Free try to retain its contract having turned down the opportunity to extend a concession it felt too onerous?

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