Through the Moodie Davitt Lens: Paris Orly’s groundbreaking Terminal 3 retail offer

The new T3 (top right corner) slots in between T4 and T2. [Click to enlarge]

FRANCE. Thursday was a momentous day for Paris Orly Airport as the Prime Minister of France officially opened a new terminal – a rare event in Europe these days – that links the existing Orly West and Orly South terminals.

The inauguration of the 80,000sq m terminal – called Terminal 3 – is a major advance for the airport. As well as creating a vast new 6,000sq m retail and F&B footprint in the building, it ensures easy access for passengers across all the departure areas of Orly. This will facilitate the development of transfer passengers over time; an important driver of travel retail sales.

The new terminal is part of a much larger infrastructure investment at Orly that not only increases passenger capacity but aims to provide world-class customer service and levels of comfort.

The T3 opening has prompted Paris Aéroport, the operator of both Paris Charles de Gaulle and Paris Orly airports, to rename the terminals. Working anti-clockwise, Orly West become terminals 1 and 2, and Orly South becomes T4, with the new T3 acting as a connecting junction between them.

On the day of the official opening, The Moodie Davitt Report had exclusive access to the T3 retail offer – which adds a new level of sophistication to the airport. After being hosted by Société de Distribution Aéroportuaire, the retail joint venture between Paris Aéroport and Lagardère Travel Retail, we bring you the first images of the shopping elements that Orly Airport passengers have been able to access since 16 April.

A full report on the new retail offer will appear soon.

The new terminal is bright and spacious, with much higher ceilings than existing terminals at Orly. [All images: Kevin Rozario].
A waterfall wall – visible from the check-in areas – is a calming feature after the security zone and at the entrance to the core-category Buy Paris Duty Free store.
Beauty is the first category passengers see, split to the left with colour cosmetics brands, and to the right by leading three-axis brands such as Lancôme, Guerlain and Dior.
The make-up area is vibrantly coloured to attract Millennials and features brands such as 3ina, Benefit and Dior Backstage (below) designed to generate footfall.

YSL is on the main walkway while Victoria’s Secret has a large but slightly more discreet space selling lingerie and beauty.
Tobacco, including a hi-tech cigar humidor, is at the junction of the beauty and wines and spirits sections.
A barber experience mixes grooming and spirits products such as American Crew and Jack Daniel’s [as a backdrop, not a grooming aid…]
Wheels in motion: Le Marché Parisien makes its way to Orly with a large selection of French delicacies and is flagged up to shoppers by an attention-grabbing, shiny Citroen 2CV.
The first dedicated concierge service for Orly is headed by Jonathan Boucher.
High-end confectionery from Fauchon and Maison du Chocolat maintain a Parisienne feel.
My Candy Box is a new standalone concept with the focus on customisation. Chocolate bars can be tailored to each shopper’s taste at the L’Atelier bar (below).

The Buy Paris Collection store offers a fashion brand mix that is attuned to the Orly passenger mix – less luxury, more mainstream.
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