Thomas Sabo targets travel retail expansion with new strategy

Thomas Sabo will unveil its relaunched brand and portfolio at the upcoming TFWA World Exhibition (Blue Village, C14) as it seeks to expand in travel retail.

Thomas Sabo Travel Retail Director Jordi Valls said: “Travel retail plays a key part in our overall brand growth strategy. We have re-invented our business and are now entering the market with newly developed products, concepts and presentation tools specifically targeted at this retail sector.

“Having focused on the development of the brand in our international domestic markets over the last few years, we are now heavily concentrating on a further expansion in travel retail, especially in Europe, Asia Pacific and the Americas.”

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The brand has added sparkle to its Sterling Silver range with pieces adorned with filigree gemstones

The brand’s relaunch centres around the introduction of presentation units tailored to travel retail. The units come in various sizes for airport, cruise and downtown duty free environments.

Thomas Sabo has also implemented new modular systems and furniture to optimise the presentation of the brand’s existing collections.

Jewellery customisation for the brand’s Love Bridge line, which launched last year, has been introduced to travel retail. From autumn/winter 2016 onwards, the customisable bracelet range will be complemented by a line of engravable rings, Love Bands, as well as a series of engravable pendants, Love Coins.

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Personal touch: Thomas Sabo’s engraving service is complimentary with any purchase from the Love Bridge line

Thomas Sabo’s new Sterling Silver collection features pieces finished with faceted diamond embellishment.

In other news, Thomas Sabo has strengthened its travel retail team with the appointment of five new colleagues. Marianne Jensen is responsible for Western Europe, Boris Zavline for Eastern Europe, Lars Schmidt for Asia Pacific, Scott Bradley for Canada and Lianne Diaz takes charge of South and Central America.

Valls said: “I am delighted to announce that we now have a full and dedicated travel retail team in place. Together with our specific product concepts I am confident that our team’s continuous and worldwide strategic expansionary activities will further increase the desirability of Thomas Sabo.”

 

 

 

 

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