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The new display units will service all target groups, said Thomas Sabo |
Thomas Sabo will be highlighting its Love Bridge jewellery range and new display units at next week’s TFWA Asia Pacific Exhibition (stand T16, level 1).
The Love Bridge line includes bracelets that can be engraved for free of charge with personalised phrases to remember a special event or date. Each piece features a filigree bar or a round pendant made from 925 Sterling silver.
In Singapore, Thomas Sabo will also introduce its new service-oriented presentation modules to customers.
The new units include cross-collection and pre-configured and combined set sales for men and women. According to the brand, the units feature various presentation modules and are customer-friendly for airport retail and inflight partners.
Thomas Sabo Travel Retail Director Jordi Valls said: “For us, travel retail has become an extremely important business segment. We are therefore increasingly investing in this sales channel and anticipate strong growth in sales that will further underline our transformation into a premium brand. Internationally, travel retail therefore strengthens our visibility and rounds off our brand image perfectly.”
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Bracelets in the Love Bridge collection can be engraved with messages or dates to mark a special day such as a wedding |
