INTERNATIONAL. As part of the celebration of Johnnie Walker Black Label’s 100th anniversary, The Moodie Report is delighted to join forces with Diageo Global Travel & Middle East (GTME) to offer our readers several chances to win exclusive half-scale hand-signed replica Lewis Hamilton and Heikki Kovalainen racing helmets.

Johnnie Walker is closely linked to Formula 1 through its sponsorship of the Vodafone McLaren Mercedes team.

As reported, Diageo GTME has embarked on a major Black Label promotional programme this year to drive in-store awareness, footfall and conversion, dubbed “˜100 Years of Progress’.

A winning formula: Readers can join in the celebrations by winning a half-scale, hand-signed replica helmet set

To underpin that campaign, The Moodie Report is hosting a readers’ competition to coincide with each of the remaining races on the F1 circuit. Each race winner will receive a half-scale signed replica Lewis Hamilton and Heikki Kovalainen racing helmet set as detailed earlier.

Race 1 is the Monaco Grand Prix to be held in Monte Carlo on Sunday 24 May.

To be in with the chance of winning the first signed helmet set, you must answer the following questions:

1. In what year was Johnnie Walker Black Label launched?
2. Which is the well-known French company that sells duty free liquor at Nice Côte D’Azur airport near Monaco?
3. Who will win the Monaco Grand Prix?

In the event of a tie, a Diageo GTME executive will draw the winner out of a hat. Answers, headed ‘Johnnie Walker 100 Years’, must be sent to Martin@TheMoodieReport.com by midnight GMT on 23 May. Results next week.

MORE STORIES ON JOHNNIE WALKER BLACK LABEL’S 100TH ANNIVERSARY CELEBRATIONS

Diageo kicks off Johnnie Walker Black Label’s 100th anniversary campaign in style – 30/04/09

Diageo and The Moodie Report to join forces in celebration of Johnnie Walker Black Label’s 100th anniversary – 22/04/09

[comments]