The Moodie Davitt Storewatch – A new storey in the DFS journey

SINGAPORE. In the first of a new video series called Storewatch, The Moodie Davitt Report takes a close-up look at the sumptuous new duplex store officially opened at Singapore Changi Airport this week by DFS Group.

As reported, the two-storey Terminal 2 store covers 15,520sq ft of retail space and is designed to offer an interactive and engaging shopping experience. It features three DFS in-store concepts – the Wine Reserve, the Cigar Room and The Whiskey House.

Changi Airport Group CEO Lee Seow Hiang called it “the fruition of an ambitious and game-changing transformation” between airport operator and its lead retail partner.

“The new duplex represents the positively surprising retail experience which we endeavour to deliver to our passengers, one that allows shoppers to discover, interact and enjoy,” he said.

Certainly for lovers of fine wines, spirits and cigars, there’s plenty to be excited about. Wine Reserve features over 350 wines from Bordeaux, Burgundy, Champagne, Australia, the USA, Italy, New Zealand, Portugal and other New World and Old World wine-making countries.

The Cigar Room contains an assortment of cigars from Cuba, Dominican Republic, Nicaragua and Honduras. A range of limited-edition accessories is offered, including a collection in travel-friendly sizes, as well as cigar humidors and cases.

The duplex features 179 single malts, 68 blended Scotch whiskies, 30 American whiskies, Japanese whiskies Yamazaki, Hibiki and Suntory Chita, and Kavalan from Taiwan. DFS says it is the largest assortment of single malt whiskies offered by any travel retailer in the region.

The upper level of the duplex features the company’s new Whiskey House concept. DFS described it as an intuitive and experiential whiskey shopping experience where guests can enjoy complimentary tastings of over 100 different whiskies from around the globe.

The same level houses seven individually branded boutiques from Glenfiddich, The Glenlivet, Hennessy, Johnnie Walker, Rémy Martin, The Dalmore and The Macallan. Master distillers, blenders and brand ambassadors will visit the duplex throughout the year to engage with consumers.

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